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| Photo taken from Adobo Magazine |
Social media influencers and celebrities, such as Jonalyn Bartolome and DJ Loonyo, are well-known for their respective provocative actions and ideas, which have made them popular among all. However, as a result of their massive activities, which elicited a wide range of reactions from netizens, their image deteriorated, and they faced anger and concern. To distinguish the two personalities, DJ Loonyo became well-known for his reaction to the so-called "iconic MASS TESTING" during the lockdown and the presence of the Corona Virus (COVID-19). He stated that the vaccine could cause problems and be dangerous to everyone. Even after he posted a clarification statement on Facebook, people were still upset, and it took months for the incident to be forgotten, especially since the government mandated that everyone get vaccinated. Some people used it to spread bad news about ayuda, or government aid. DJ Loonyo anticipated some people's online reactions, and he knew it would harm his reputation in the long run. On the other hand, Donnalyn Bartolome's cancellation culture was fascinating. She took a different approach, and worst of all, she was labeled as a "pambansang poon ng mga worker" after expressing her opinion against workers who continue to work even on holidays. Donnalyn's insensitive remarks elicited a barrage of negative responses, though some, particularly her fans, agreed with her. Jonalyn Bartolome's image had a lot of problems, especially with professionals and academe, which made her look bad in their eyes, as they thought she was immoral.
Cancel culture is a problem nowadays, particularly among younger generations. This has increased their engagement, particularly on social media, where many people can easily see information and comment on specific people, such as celebrities, for their bad behavior and activities. According to an Adobe Magazines article dated September 13, 2022, cancel culture refers to boycotting public figures due to inappropriate behavior toward society's set standards and rules. This is also the result that Sociologist Howard Becker attempted to highlight. The offender was tagged or labeled without his consent or knowledge that he is an offender in the first place. According to his labeling theory, no act of behavior in and of itself is criminal or offender; it is the societal reaction to a behavior and the law that make them criminal or offender. If society condemns the behavior of the person who violates the standards or norms, that person becomes an offender. This is also the culprit of the current cancel culture, which is presented by the powerful entity in society known as "Moral Entrepreneurs." They are the ones who set rules and standards that usually favor them, and that makes other people believe, because they are capable of means of communication and materials to disseminate information, such as social media and massive online followers.
According to recent surveys conducted by Milieu Insight, a Southeast Asian research firm, there are two major stands that have received a lot of flak in the past as a result of this cancel culture: cultural appropriation and political stands. As previously stated, influencer Donnalyn Bartolome intended activities considered part of her stint to garner attention, as she used the concept of cultural appropriation for the sake of her social media content and profit. The recent Presidential election saw a lot of backlash and fights among the supporters and voters of two political parties because of differing positions on some issues, . Others received a lot of positive feedback for being good and suitable for the position, as they used a lot of bloggers and influencers to support the candidacy and campaign, as well as morally destroy the other parties.
The toxicity of cancel culture on social media has resulted in a phenomenon in which it is normal to label a person without a thorough understanding of the issue and with an egocentric attitude toward the positions and views of others. Some people find it difficult to accept the facts, and they engage in misconceptions and misinformation. Breaking changes in some celebrities who beg for forgiveness from the public are visible and easily accepted, possibly due to public pressure or the other way around. Some acts are now being stopped, while others are continuing. Perhaps they don't want to get involved because they don't care.
Reference:
https://www.adobomagazine.com/insight/insight-understanding-cancel-culture-in-the-philippines-the-good-the-bad-and-what-the-numbers-say/
https://criminologyweb.com/labeling-theory-how-labelling-explains-deviance-and-crime-in-criminology-and-sociology/
https://www.mili.eu/sg
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